There are several ways vendors on the platform can benefit from Teleperson, depending ultimately on how integrated Teleperson is with each vendor. First, vendors are organized in Teleperson’s “Vendor Hub”, which is first populated automatically through Plaid integration (prompting customers to enter in their bank account information and enabling Teleperson to organize companies of various categories in the Vendor Hub). Simply being on the Vendor Hub means Teleperson has, or is in the process of building, a publicly available information set (for example, location, hours of operations, website, etc.). Vendors who choose to integrate with Teleperson will have additional capabilities such as a customer service queue and a robust product / service mapping on the platform. Vendors who are premium members can access additional capabilities, such as launching innovation crowdsourcing initiatives around dedicated member personas.